Irn-Bru snaps up Taut
AG Barr, the makers of Irn Bru, has paid a nominal £1 for specialist sports drink maker Taut International.
The move comes as Barr’s push to increase the size of its brands portfolio, including another attempt to move into the energy drinks market with IrnBru 32. Last year it launched the Rockstar energy drink in the UK and announced a fortnight ago that it has snapped up sports water brands Vitsmart and Vitaminsmart.
Chief executive Roger White commented: "Customers are tending to purchase good quality brands, and in some cases they’re going into smoothies or fruit juices or sports and energy drinks. Our objective is to be able to offer our customers something in every sector.
The traditional core carbonated soft drink is still going to be the very largest and by definition of bigger interest. But areas where there’s larger growth from a lower start point are of great interest to us."
Original source : Business.Scotsman.com
